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Matthew Vercant
Archer, rider, fencer, entrepreneur, farmer, professor, falconer, gamer, geek

Category: Running a game store

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On the End of the Press Ganger Program

March 9, 2017 Matthew Vercant Leave a comment

Yesterday, Privateer Press announced the end of their Press Ganger (PG) program. Our local PGs are, understandably, upset. Many of…

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Posted in: For gamers, For store owners, Running a game store

Find a Niche

February 11, 2017 Matthew Vercant Leave a comment

Specialty retail appeals to people into whatever it is you sell. If it’s horseback riding, it sounds cool to run…

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Posted in: Running a game store

Connection with customers

December 7, 2016 Matthew Vercant Leave a comment

Today a customer who was in town for work, who had previously patronized the Game Universe chain of stores I…

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Posted in: For gamers, Running a game store

The most important 3% of your budget

December 3, 2016 Matthew Vercant Leave a comment

Marketing, real marketing, is the single most important part of your budget in a game store. I’m not talking “oops…

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Posted in: For store owners, Running a game store, Teaching

Ban them and move on

Matthew Vercant Leave a comment

Every store owner has problem players; the person who attends an event and by their mere presence, makes a negative…

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Posted in: Running a game store

3 Game Stores in the Wild and How to Identify them

November 29, 2016 Matthew Vercant Leave a comment

Part of running a game store, or any business, is customer acquisition and retention. One of the big struggles a…

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Posted in: For gamers, Running a game store

On Kickstarter and impact on game stores

Matthew Vercant Leave a comment

Customers occasionally ask me “Isn’t Kickstarter bad for game stores?” They almost ask this like they want me to be…

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Posted in: For gamers, Running a game store

Opening a Game Store: Don’t

Matthew Vercant Leave a comment

Lots of blogs out there will tell you the cost of opening a good game store. I’m here to tell…

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Posted in: For gamers, For store owners, Running a game store

The Competition: Working side by side

Matthew Vercant Leave a comment

I see a lot of store owners sweating their competitors. Mostly the ones who apparently operate without business sense or…

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Posted in: For gamers, For store owners, Running a game store

The cost of a seat

Matthew Vercant Leave a comment

How much money a seat at an event in a game store should generate comes up frequently in game store…

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Posted in: For store owners, Running a game store

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