Psychology includes an explanation of understanding referred to as the four stages of competence, formally summarized by Gordon Training International in the 70s. Summarized, they are: Unconscious incompetence A person does not know how to do something, and does not recognize their lack of knowledge. They will make mistakes they do not recognize as mistakes, …
Yesterday, Privateer Press announced the end of their Press Ganger (PG) program. Our local PGs are, understandably, upset. Many of our Warmachine and Hordes players are, also, understandably upset. The end of the program came with little warning, and as a surprise to many. We hope our PGs will remain active parts of our community, …
Like it or not, the game industry suffers from an image problem. It doesn’t take much to fix your email. Here’s why you should. Credibility You have a home repair project, so you search locally and find 2 plumbing companies. One has an email address called “Bob@BobsPlumbing.com” and the other is “JoePlumber14565@yahoo.com.” Given no other …
Read more “Why your store should have a custom email address”
Marketing, real marketing, is the single most important part of your budget in a game store. I’m not talking “oops I ran that event below cost let’s write it off as marketing” screw ups, I’m talking about genuine “get people in your door and excited” marketing. If you read around the game industry, and retail …
Lots of blogs out there will tell you the cost of opening a good game store. I’m here to tell you not to do it. This is not going to be a polite post; I’m not being discouraging or encouraging, I’m being pragmatic and blunt. If that offends you, you’re not ready to open a …
I see a lot of store owners sweating their competitors. Mostly the ones who apparently operate without business sense or an infinite advertising budget. Or a trust fund. There’s lots of those, in every industry, but far more important is to recognize the good, healthy competitors you have and work with them. Aren’t your competitors …
How much money a seat at an event in a game store should generate comes up frequently in game store retail, or at least, how much to charge for a seat at a game. It matters to customers too – how much should you spend? Is a store justified in expecting you to pay a …
HOW TO SHOUT IT OUT? This is part of a series of articles written by James Mathe on his old website. I have brought select articles over here, for reasons that are mostly personal. All author credit remains with James Mathe’s estate. He is credited here as a guest author. Advertising – Yes, you need to do it. …
HOW TO DO IT? This is part of a series of articles written by James Mathe on his old website. I have brought select articles over here, for reasons that are mostly personal. All author credit remains with James Mathe’s estate. He is credited here as a guest author. Timeline – Create a timeline to open. Use it …
This is part of a series of articles written by James Mathe on his old website. I have brought select articles over here, for reasons that are mostly personal. All author credit remains with James Mathe’s estate. He is credited here as a guest author. I own 3 game stores in the Milwaukee (Game Universe) area and …