Writing for Games: Character Dialogue

One place that writing happens in modern computer RPGs is in character dialogue. There are as many ways to do this as there are CRPGs, but your goals are the same; reveal character, without resorting to exposition, and still provide an interactive experience. Doing Dialogue Two prime modes exist for dialogue in CRPGs; cinematic, and …

On the End of the Press Ganger Program

Yesterday, Privateer Press announced the end of their Press Ganger (PG) program. Our local PGs are, understandably, upset. Many of our Warmachine and Hordes players are, also, understandably upset. The end of the program came with little warning, and as a surprise to many. We hope our PGs will remain active parts of our community, …

Find a Niche

Specialty retail appeals to people into whatever it is you sell. If it’s horseback riding, it sounds cool to run a barn. If it’s fly fishing, it sounds cool to sell specialty lures. If it’s gaming, it sounds cool to own a game store. However, specialty retail is, by definition, so specialized that there is …

Why your store should have a custom email address

Like it or not, the game industry suffers from an image problem. It doesn’t take much to fix your email. Here’s why you should. Credibility You have a home repair project, so you search locally and find 2 plumbing companies. One has an email address called “Bob@BobsPlumbing.com” and the other is “JoePlumber14565@yahoo.com.” Given no other …

Writing for Games: The Re-Theme Assignment

In fall of 2017 I am teaching a class at St John Fisher college titled “Writing for Games.” The course description I have cooked up goes something like this. “In this course students focus on the practical and artistic writing elements of game design. This includes writing dialogue scripts for video games, understanding the part …

The most important 3% of your budget

Marketing, real marketing, is the single most important part of your budget in a game store. I’m not talking “oops I ran that event below cost let’s write it off as marketing” screw ups, I’m talking about genuine “get people in your door and excited” marketing. If you read around the game industry, and retail …

Ban them and move on

Every store owner has problem players; the person who attends an event and by their mere presence, makes a negative experience for other participants.┬áSometimes it’s the store’s fault for providing poor customer service, this is fixable. Correct mistake, apologize and make right, move forward. Sometimes this really is no one’s fault. The player has an …