In business and in life I spend a lot of time looking ahead and projecting. Will big box retail hurt my sales? Will my staff perform above average, or just average? Will I remember to order playmat tubes if I leave myself a 5th reminder message? Whatever it is I’m dithering over, 90% of the …
Part of running a game store, or any business, is customer acquisition and retention. One of the big struggles a game store faces is, somewhat counter-intuitively, what kind of customers to pursue, charm and win over to their fold. Some of this is based on the demographics of a stores’ region, but much of it …
Read more “3 Game Stores in the Wild and How to Identify them”
I see a lot of store owners sweating their competitors. Mostly the ones who apparently operate without business sense or an infinite advertising budget. Or a trust fund. There’s lots of those, in every industry, but far more important is to recognize the good, healthy competitors you have and work with them. Aren’t your competitors …
How much money a seat at an event in a game store should generate comes up frequently in game store retail, or at least, how much to charge for a seat at a game. It matters to customers too – how much should you spend? Is a store justified in expecting you to pay a …
HOW TO SHOUT IT OUT? This is part of a series of articles written by James Mathe on his old website. I have brought select articles over here, for reasons that are mostly personal. All author credit remains with James Mathe’s estate. He is credited here as a guest author. Advertising – Yes, you need to do it. …
HOW TO DO IT? This is part of a series of articles written by James Mathe on his old website. I have brought select articles over here, for reasons that are mostly personal. All author credit remains with James Mathe’s estate. He is credited here as a guest author. Timeline – Create a timeline to open. Use it …
This is part of a series of articles written by James Mathe on his old website. I have brought select articles over here, for reasons that are mostly personal. All author credit remains with James Mathe’s estate. He is credited here as a guest author. I own 3 game stores in the Milwaukee (Game Universe) area and …